At the CERT Division, Greg Touhill is rebranding and pivoting to a new strategy focused on cybersecurity engineering, risk and resilience.
https://www.securitymagazine.com/articles/97158-building-a-safer-and-secure-cybersecurity-ecosystem
Try creating employee personas to customize your security communications efforts
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Security awareness should be an ongoing campaign, not just an event. That campaign, just like any marketing campaign, starts with a thorough understanding of the target audience — the people you wish to influence to adapt security best practices.